Neurotica (Part One)
So as I was driving to work on Friday night, I realized I should probably eat something (appetite loss is a side-effect of my ADD meds). The route to work takes me up highway 65, so the options are pretty much open. This is the conversation that actually took place in my head:
SelfA: McDonald's?
SelfB: Nah -- you had McDonald's for breakfast. It'd be like you were making a documentary or something...
SelfA: Yeah. Burger King?
SelfB: Yesterday.
SelfA: Right. Besides, their supersize has paper cups. Chipotle?
SelfB: You're meeting Josh for lunch there tomorrow.
SelfA: Oh, yeah. Arby's?
SelfB: They think they're too upscale -- and they're expensive enough to prove it.
SelfA: Jimmy Johns?
SelfB: Nope. You need hot food. OK, Seriously... what do you feel like eating?
SelfA: Burger. Definitely a burger.
SelfB: Wendy's?
SelfA: Yeah, but again, they have paper cups for the supersize... McDonald's plastic is so much easier...
SelfB: Do you realize how pathetic it is that you're more concerned with cup materials than you are with food?
I went to Wendy's. Not that I cared. Not that I even tasted it, really, I just couldn't handle the thought that something so trivial was the core of my culinary decision-making. What's up with that?
SelfA: McDonald's?
SelfB: Nah -- you had McDonald's for breakfast. It'd be like you were making a documentary or something...
SelfA: Yeah. Burger King?
SelfB: Yesterday.
SelfA: Right. Besides, their supersize has paper cups. Chipotle?
SelfB: You're meeting Josh for lunch there tomorrow.
SelfA: Oh, yeah. Arby's?
SelfB: They think they're too upscale -- and they're expensive enough to prove it.
SelfA: Jimmy Johns?
SelfB: Nope. You need hot food. OK, Seriously... what do you feel like eating?
SelfA: Burger. Definitely a burger.
SelfB: Wendy's?
SelfA: Yeah, but again, they have paper cups for the supersize... McDonald's plastic is so much easier...
SelfB: Do you realize how pathetic it is that you're more concerned with cup materials than you are with food?
I went to Wendy's. Not that I cared. Not that I even tasted it, really, I just couldn't handle the thought that something so trivial was the core of my culinary decision-making. What's up with that?
2 Comments:
At 1:29 PM, matthew troy said…
When I consider my decision making, I find that I am far from logical.
Speaking of thinking- check out "Blink" by Malcolm Gladwell, if you haven't already. *so good*
At 1:35 PM, matthew troy said…
Oh, the Gladwell deal:
Consumers consider the 'package' to be just as important as product, itself.
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